*hint: it's all capitals

LEVEL 1

0101001101001100010001010100010101010000010010010100111001000111 

0100100101010011

0100011101010010010001010100000101010100

LEVEL 2

01010111010010000100000101010100

010110010100111101010101

0101010001001000010010010100111001001011

0100011001001001010100100101001101010100

0100100101010011

010010000100111101010111

010110010100111101010101001001110101011001000101 (hint: there's an apostrophe)

01000010010001010100010101001110

0100001101001111010011100100010001001001010101000100100101001111010011100100010101000100

0101010001001111

0101010001001000010010010100111001001011;

01010111010010000100000101010100

010110010100111101010101

0101010001001000010010010100111001001011

01001110010001010101100001010100

01000100010001010100011001001001010011100100010101010011

010101110100100001001111

010110010100111101010101

010000010101001001000101

1: SLEEPING IS GREAT

2: WHAT YOU THINK FIRST IS HOW YOU'VE BEEN CONDITIONED TO THINK; WHAT YOU THINK NEXT DEFINES WHO YOU ARE