*hint: it's all capitals

LEVEL 1

0101001101001100010001010100010101010000010010010100111001000111 

0100100101010011

0100011101010010010001010100000101010100

LEVEL 2

01010111010010000100000101010100

010110010100111101010101

0101010001001000010010010100111001001011

0100011001001001010100100101001101010100

0100100101010011

010010000100111101010111

010110010100111101010101001001110101011001000101 (hint: there's an apostrophe)

01000010010001010100010101001110

0100001101001111010011100100010001001001010101000100100101001111010011100100010101000100

0101010001001111

0101010001001000010010010100111001001011;

01010111010010000100000101010100

010110010100111101010101

0101010001001000010010010100111001001011

01001110010001010101100001010100

01000100010001010100011001001001010011100100010101010011

010101110100100001001111

010110010100111101010101

010000010101001001000101

1: SLEEPING IS GREAT

2: WHAT YOU THINK FIRST IS HOW YOU'VE BEEN CONDITIONED TO THINK; WHAT YOU THINK NEXT DEFINES WHO YOU ARE

CASSIDY BARRACA 

                                             

CONSULTING DETECTIVE

LOCATED AT 221B BAKER STREET

          "When no one else can figure it out, I'm your girl"


Generally, there are two types of detectives, the professional and the amateur. Me? I fit into neither of these categories. I am both a professional and an amateur, a professional amateur, if you may. I have created my own profession in becoming a consulting detective. What is a consulting detective, you might ask? When either the professional or the amateur are stumped, they come to me, and I manage to put them on the right scent. They lay all the evidence before me, and I am generally able, by the help of my knowledge of the history of crime and the anatomy of the human body, to set them straight.

Just £3 an hour and all your troubles will go away